Market Research and Analysis
April 9 @ 9:00 am - 12:00 pm$15
Taking the time to thoroughly research the market can have a big impact on the success of your venture. This workshop will provide training on the P-Census tool for businesses at all stages, and help you make better market planning and location decisions. Learn how to use consumer expenditure data to evaluate locations, find markets and get to know customers. Anne Dorsey, lead research mentor at the Henry Bernick Entrepreneurship Centre, will be on hand to demonstrate the P-Census software and show entrepreneurs how to gain useful market intelligence. You will also learn how to use the findings to create an effective marketing plan.