Terry O’Reilly Presents Don’t Outspend Them, Outsmart Them: Budget Should Never Get in the Way of Great Marketing
May 14 @ 11:30 am - 1:30 pm$25
Bridges to Better Business – In a world where most advertisers don’t have huge budgets to trounce the competition, where small advertisers are up against deeper pockets, and where not-for-profit communicators struggle to make an impact, there is a way to gain remarkable returns. Marketing guru Terry O’Reilly, host of CBC’s popular radio show Under the Influence, explains how to outsmart the competition, not outspend them. All it takes is a different mindset and a different kind of creativity. In this lunch and learn Terry will share great examples of how small companies can attract as much attention as bigger companies, and how humour, drama and surprise can make up for a small budget.