Great Ad Design

The most eye-catching ads are visually balanced with a dominant focal point.

There’s more to advertising than buying space. So once you’ve made that investment, secure it with an ad that grabs attention.

Here are some basic tips on how to do that:

  • Make sure your ad is visually coherent
    The most eye-catching ads are visually balanced with a dominant focal point. Make sure your graphics – photos and logo – are the highest resolution for crisp print reproduction.
  • Include specific, concrete information
    Keep your text brisk and direct. It doesn’t necessarily have to be short (people will read if they are interested in the product), but it should have a strong headline to pull readers in, and secondary text should be in an easily readable font style and size.
  • Be consistent over time
    Don’t be afraid to repeat an ad. People generally need to see a message at least three times before they register it. If you do change your photo or message, make sure the overall effect is visually consistent through various versions. It’s the way you build brand recognition.
  • Avoid jumble
    Cramming too much into a single ad (too many images, font styles, sizes and colours, and words) can turn off busy readers. If you successfully grab their attention, they’ll go to your website for details.

In short, keep your message strong, simple and direct, both visually and verbally.

Learn more about advertising In The Hills >

Related Stories

In The Hills Magazine

Advertise with Confidence

Apr 10, 2016 | In The Hills | Advertising Tips

“The magazine is gorgeous … we are thrilled with our first experience. It created quite a buzz.”

Magazine Engagement

Advertising or Editorial: What Do Readers Notice?

Jul 10, 2016 | In The Hills | Advertising Tips

Ads about local products and services work hand-in-hand with editorial to paint a full picture of life in the hills.

Large Format

Size Matters

Apr 16, 2015 | In The Hills | Advertising Tips

The size of In The Hills means there is fully 60% more space – and impact – for our advertisers’ full, half and quarter page ads than in conventionally-sized magazines.

In The Hills Magazine

The “Magazine Moment”

Oct 10, 2016 | In The Hills | Advertising Tips

Magazines are absorbed in an order and at a pace which suits the individual.

Leave a Comment

Your email address will not be published. Required fields are marked *

By posting a comment you agree that IN THE HILLS magazine has the legal right to publish, edit or delete all comments for use both online or in print. You also agree that you bear sole legal responsibility for your comments, and that you will hold IN THE HILLS harmless from the legal consequences of your comment, including libel, copyright infringement and any other legal claims. Any comments posted on this site are NOT the opinion of IN THE HILLS magazine. Personal attacks, offensive language and unsubstantiated allegations are not allowed. Please report inappropriate comments to