The “Magazine Moment”

Magazines are absorbed in an order and at a pace which suits the individual.

“The day In The Hills arrives in the mailbox is the day the chores go undone.”

That recent comment from a reader sums up why favourite magazines like In The Hills remain so effective for our advertisers.

In a world of digital overload, magazines offer an island of tranquility and control – a personal timeout. One study calls this the “Magazine Moment”:

“The reading experience is enjoyed both for its relaxing nature and for its active input – dipping in, conscious scanning of each page, re-reading … Magazines are absorbed in an order and at a pace which suits the individual.”

So maybe it’s not surprising that, even as the digital universe expands exponentially, a recent comprehensive PMB study revealed that 77% of Canadians (12 years +) read a magazine in the previous three months.*

What’s more:

  • Time spent reading increased to 49 minutes per issue (from 42 minutes in 2010).
  • Each copy is read by an average of 5 people.
  • Younger readers (12 – 34) read print magazines at the same level as the general population (77%).

Learn more about advertising In The Hills >

*Nadbank and PMB, 2015.

Related Stories

So why advertise in print?

Print or Digital?

Oct 1, 2018 | In The Hills | Advertising Tips

Even if you have a great website, the trick is to get people there to see it.

Reach the Super Influencers

Jun 1, 2017 | In The Hills | Advertising Tips

Get your message noticed by super influencers here in Headwaters.

Leave a Comment

Your email address will not be published. Required fields are marked *

By posting a comment you agree that IN THE HILLS magazine has the legal right to publish, edit or delete all comments for use both online or in print. You also agree that you bear sole legal responsibility for your comments, and that you will hold IN THE HILLS harmless from the legal consequences of your comment, including libel, copyright infringement and any other legal claims. Any comments posted on this site are NOT the opinion of IN THE HILLS magazine. Personal attacks, offensive language and unsubstantiated allegations are not allowed. Please report inappropriate comments to