Winter Contributors
Meet three of this issue’s hard working contributors – writer Peter Yan and our two advertising aficionados Erin Woodley and Roberta Fracassi.
Peter Yan
Peter makes his first appearance in In The Hills tackling our annual “Year in Books” feature. A self-described CBC (Canadian-born Chinese, although he is also a fan of our national broadcaster), Peter is a retired English teacher whose previous reviews have appeared in Books in Canada. His love of literature led to his obsession with renowned Canadian literary critic Northrop Frye. Peter has the distinction of publishing the final interview with Frye, who died at 78 in 1991. “My friends claim my inane questions may have contributed to his death,” he jokes.
Peter says he feels honoured to review fellow Headwaters writers and hopes their creativity will rub off on his own writing. His favourite pastimes include pickleball, doubles tennis, and baking sourdough. He lives in Mulmur with his wife and doubles partner, Leah, and has two sons, Dylan and Coltrane.
Erin Woodley
When a new issue of In The Hills comes out, our regional sales managers each load about 1,500 copies straight into their cars, ready to tour our towns and countryside hand-delivering magazines to as many of their valued clients as possible.
Erin Woodley, the magazine’s regional sales manager for Caledon, Bolton, Erin and other areas south of Highway 9, considers getting out and seeing her clients the highlight of her work. It can take three or four days to make the rounds. “They’re happy to see me and receive the magazine, and I’m happy to connect with them face to face. It’s what makes this job special.”
Erin, who lives in Orangeville, has been with the magazine for more than 11 years. When she isn’t working she can often be found boating with her husband, John, exploring the beauty of Georgian Bay.
Roberta Fracassi
As a regional sales manager for nearly 17 years, Roberta is a well-known, friendly face to her clients in Orangeville, Shelburne, Rosemont and other locations north of Highway 9. Roberta has seen the magazine evolve over the years, but says one thing remains constant: marketing with In The Hills gets results.
“I have some clients who have been with me since the very beginning because they see the quality of the writing and the overall quality of the publication, and they know it works for them,” says Roberta, who calls Orangeville home. “When you walk into a business, In The Hills is in the reception area or on the coffee table. And at home it’s a gift in the mailbox; readers are excited to open it and see what’s inside. It’s not a magazine people throw out – and that makes my job a pleasure.”
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