Our Autumn 2025 Contributors
Get to know our regional sales managers – Roberta Fracassi and Victoria Johansen – plus photographer Erin Fitzgibbon.
Roberta Fracassi
Roberta Fracassi is an In The Hills veteran – for almost 19 years she has been a beloved regional sales manager for happy clients in Orangeville, Shelburne, Rosemont and the area north of Highway 9. Having grown up in Dufferin County, Fracassi enjoys small town life in Orangeville and is passionate about building strong connections with the local business community. She attributes the magazine’s success to consistent advertiser results and a dedicated team that has worked hard to build its reputation as the best-known and best-loved magazine in Headwaters.
When Fracassi is not busy with work, she enjoys having a laugh with girlfriends and spending time with family and her adorable pooch, Leo, who is a big fan of walks around Island Lake Conservation Area. Her happy place is anywhere by the water.
Victoria Johansen
With more than 30 years in media sales, magazine publishing and business marketing, Victoria Johansen brings a wealth of experience to her new role as regional sales manager for Caledon, Erin and other areas south of Highway 9. Having joined In The Hills earlier this year, Johansen says that when it comes to her role, “I don’t feel like I’m ‘selling advertising.’ Instead I’m providing outstanding opportunities for businesses to communicate and market to an incredible community.”
Born in Toronto, but a resident of Orangeville since 2002, Johansen can often be found playing golf at one of the many courses around Headwaters, and she admits to being fiercely competitive at card games. She’s also a diehard Maple Leaf fan, always counting down the days to hockey season.
Erin Fitzgibbon
Erin Fitzgibbon is a photographer and artist who works as a teacher with the Peel District School Board. She has been a part of In The Hills for about 10 years, primarily snapping photos for the “At Home in the Hills” department. In this issue, Fitzgibbon visits an elegant Caledon country property, complete with an enviable pond.
An adventurous Orangeville resident since 2001, Fitzgibbon has raised three boys in the community. She is an avid canoeist and explorer, constantly searching out new cities and natural locales to explore. As an artist she focuses on creating images that celebrate nature and human resilience. She recently took part in a group exhibition at the Propeller Art Gallery in Toronto. Her work is also part of the Art à la Carte exhibition at Queen’s Park.
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Our Summer 2025 Contributors
Meet writer Alison McGill and two longtime illustrators, Shelagh Armstrong and Ruth Ann Pearce, who bring our stories to life.
Our Spring 2025 Contributors
Meet three talented people – photographer Bob Noble and writers Francesca Discenza and James Gerus – whose work debuts in our spring issue.
Winter Contributors
Meet three of this issue’s hard working contributors – writer Peter Yan and our two advertising aficionados Erin Woodley and Roberta Fracassi.
Autumn Contributors
Meet three contributors – Rosemary Hasner, Stephanie Casino Esguerra and Emily Dickson – whose creativity shines in our autumn issue.
