Grab Your Customers’ Full Attention

63% of In The Hills readers report they have gathered more information about a product or service advertised in the magazine.

In the age of multi-tasking, magazines remain the medium that most captures and holds people’s attention.

A recent study* shows that 4 in 10 viewers (38%) surf the Internet while watching television. And over a quarter of Internet users (26%) use a mobile phone at the same time.

On the other hand, one third of consumers deliberately set aside “special time” to read magazines, which enjoy a much higher percentage of primary attention than other media:

Grab your customers' full attention

Not only that, but research also shows that readers rate ads in their favourite magazine as more helpful and informative than those in any other media.**

And that means results for your business.

In fact, 63% of In The Hills readers report they have gathered more information about a product or service advertised in the magazine. And fully 50% say they have purchased an product or service advertised in In The Hills.***

With a circulation of 40,000 copies to households throughout Headwaters, In The Hills gives you the broadest reach in this community by far.

* Magazine Experience Study, Sanoma Uitgevers, Time Inc, 2014
** Media Connections Study, BrandSpark International/Magazines Canada, July 2013
*** In The Hills Readership Survey, Resource Management Group, 2014

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