Grab Your Customers’ Full Attention
63% of In The Hills readers report they have gathered more information about a product or service advertised in the magazine.
In the age of multi-tasking, magazines remain the medium that most captures and holds people’s attention.
A recent study* shows that 4 in 10 viewers (38%) surf the Internet while watching television. And over a quarter of Internet users (26%) use a mobile phone at the same time.
On the other hand, one third of consumers deliberately set aside “special time” to read magazines, which enjoy a much higher percentage of primary attention than other media:
Not only that, but research also shows that readers rate ads in their favourite magazine as more helpful and informative than those in any other media.**
And that means results for your business.
In fact, 63% of In The Hills readers report they have gathered more information about a product or service advertised in the magazine. And fully 50% say they have purchased an product or service advertised in In The Hills.***
With a circulation of 40,000 copies to households throughout Headwaters, In The Hills gives you the broadest reach in this community by far.
* Magazine Experience Study, Sanoma Uitgevers, Time Inc, 2014
** Media Connections Study, BrandSpark International/Magazines Canada, July 2013
*** In The Hills Readership Survey, Resource Management Group, 2014